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About SOO Group

The AI First Company in Dubai

We give businesses software built around how they work, without the cost and risk of building and maintaining it themselves.

What we do
01

We run the platform

We provide, run and maintain the core every business app needs: logins, security, data storage, vector databases, search, AI, data integrations and signals.

02

We build on it

On top of that foundation we build web, mobile and desktop software for our clients, faster and for less than building from scratch.

03

You own what sets you apart

You own the experience that makes your business different, and we carry the engineering that keeps it secure, current and running.

04

We stay

The team that builds your software is the team that looks after it, and they are still here when your business changes.

Where we proved it

Recruitment agencies run their business on Recruitly every working day.

Recruitly runs on the foundation we build client software on, so we find the problems in our own product before they reach yours.

See Recruitly
Who we work with

Owners who know how their business should run

We work with owners in Dubai and across the UAE whose way of working no off-the-shelf system fits.

Many of them have already paid a contractor who has since moved on, or have a prototype that nobody can maintain. They come to us for software that follows their business and a team that stays to run it.

We proved the approach in recruitment, with executive search and specialist agencies, and it applies to any business where long client history and good timing decide who wins the work.

We hire engineers who want to build on a platform that real businesses depend on every day.

Explore Careers

Show us how your business works

Book a call with our team in Dubai and we will show you exactly what we would build and how soon you would have it.